Focus on HOW: Reset


Hello friends! If we were face to face, I’d treat you to a hot cup of coffee – what is your favorite roast this time of the year? I’m in love Maple Lattes with extra espresso.

I wanted to catch up and give you an update on what I’ve been up to and the exciting new chapter of Adele Lassiter Coaching and my Focus on How method.


In April I transitioned to an exciting role at Salesforce – the #1 CRM in the world! I was drawn to Salesforce because of their focus on putting clients first and creating a culture of innovation. Citrix was my undergrad in sales, but I chose Salesforce to be my masters and Ph.D path for becoming the best sales professional I can be.

And while my blog is separate from my work Salesforce and my opinions on the blog are my own, I’ve been in a ‘sales bootcamp’ during my first six months working for a company that puts clients first and focuses on value selling. I’ve learned a lot in the field the past few months, from cold calling to figuring out market research. Sales is never boring. It demands a kinetic energy – even the best performers cannot be static or rely on the status quo because at the end of the day the market is always adjusting. You need to be keenly aware of shifts and also being able to throw your pride out the window when your perfectly honed sales skills (ahem my cold calling) aren’t producing the same results they used to.

Sales demands focusing on how we can improve and grow constantly. Sales is truly a career for lifelong learners, driven by purpose and curiosity.

When I started Adele Lassiter Coaching – I wanted to create a forum for knowledge sharing – where I could provide insight from my successes and failures in the field. Every successful sales professional finds mastery in their craft, not by quick wins- but through fortitude, constant ingenuity, patience and the ability to listen and learn from others.

In taking on my new AE role, I realized: I needed to take time to FOCUS on How to scale my new job, as well as my side hustles and professional endeavors outside of work.

Focus on scalability and the epicenter of purpose is important, without losing sight of your goal.

I have have lot of hobbies and professional goals: I am a singer-songwriter, a novelist, an artist, a travel blogger and a sales coach and account executive…add in family and faith responsibilities – time management is KEY.

Prioritizing is a foundation of HOW to find success and avoid burnout. While I can build time to scale for my various goals simultaneously, I also realized that sometimes we need to set up a queue for goals bound with accountability.

I reviewed my personal and professional ‘why’ and what it would take drive my goals forward. Financial security is key and that comes from success at work. Professional development is a core why that drives me –

While my passion for mentoring sales professionals runs deep, I realized that in order to find success at Salesforce I needed to focus on my new role and dive into the firehose of learning. I focused on my WHY in the moment – learning and growing professionally through immersion in my new sales role in a top tech company for innovation. I focused on giving my all to my clients and going above and beyond to provide the best experiences for their business success.

I’ve been tested…transitioning from being an expert at a former company to a new hire is HARD. It takes time and focus on both the immediate now with the perspective of the greater journey. I love that Salesforce uses the Trailhead motif – as a hiker I often equate sales to climbing a mountain. You need to focus on each bend and break on the rocky trail to keep your footing, but you power through because you know the end result is the mountaintop view.

Outside of Sales:

I released my first novel, ‘Solitude Lake,’ under my pen name Adele Darcy. Launching a book and promoting it takes a lot of energy. I have been digging into understand Amazon and SEO.

I’ve built my travel blog American Nomad with over 10,000 miles of adventure since December 2021. I continue to post travel posts bi-weekly including my new coffee blog: Destination Coffee

Adele Lassiter Creative – I started selling my contemporary impressionism paintings on Etsy in January. I’ve built a brand on facebook and Instagram (still a process) and continued to grow as an artist. I’m excited to announce that I recently had my first public art show in the RDU area.

I look forward to diving back into The Focus on How method in the coming weeks and re-launching my YouTube site. Exciting things are coming for the blog and I invite you into the journey.

Adele Lassiter Coaching – Let’s RESET:

I am excited to RESET my Focus on HOW blog series on Adele Lassiter Coaching

What’s brewing for ALC (Adele Lassiter Coaching)?

  • bi-weekly blogs
  • Virtual Coffee Sessions on LinkedIn Live (each session will feature a delicious coffee and great content from sales professionals)
  • interviews with sales experts
  • relaunching my YouTube channel (November)
  • quick ‘Focus on How’ power videos
  • bi-monthly podcast (by January 2023)

I look forward to taking this journey with you!

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